|
Choosing the right IT research supplier is easy when you ask the right
questions.
1. If you use their information, will
your senior management and investors believe you?
The IDC name ensures your results will be viewed as dependable and credible.
IDC is the most respected and frequently quoted source of market data and analysis
and counts among its many clients more than 90% of U.S. investment banks, most
high-tech commercial lenders, and the leading financial firms. IDC is the de
facto source of market data and forecasts for business plans and IPO documents.
Return to top
2. Do they have an experienced and stable
research team?
IDC maintains a much higher ratio of analysts to total employees
than any of our major competitors, with more than 700 research professionals,
who represent almost 70% of the company's workforce. IDC boasts an incredibly
low turnover rate at just 8% - in an industry averaging over 15%.
Return to top
3. Can they authoritatively provide
insight and data on non-U.S. markets?
With offices in over 40 countries, IDC is the only IT research supplier
with in-country coverage around the world. Each year we publish more
than 2,500 documents covering non-U.S. markets.
Return to top
4. Can you count on them for insight
on virtually any segment of the IT industry?
IDC analyses more than 85 primary markets, offers more than 300 individual
subscription services, and publishes more than 4,000 individual research
documents annually. View IDC's Nordic
market intelligence services.
Return to top
5. Is their research and analysis credible?
IDC invests more than US$10 million in primary research and conducts
more than 300,000 surveys per year globally. IDC also uses consistent
definitions and adheres to rigorous research methodologies. IDC Nordic
interviews more than 4,000 Nordic IT end users and hundreds of IT vendors
and channel partners every year.
Return to top
6. Are their forecasts and analysis
dependable and accurate?
IDC provides the industry's most dependable market data, along with
keen insights and analysis on market trends and industry developments.
Return to top
7. Do they provide superior customer
service?
IDC offers multitiered customer service, assigning a specialised
team of customer care professionals to every client, including an Account
Executive, a Client Service Representative, and a named Market Analyst
within each service purchased.
Return to top
8. Are they responsive to your changing
information needs?
IDC constantly surveys and interviews clients to learn what new types
of products and services they want and need.
Return to top
9. Are their market analysts directly
accessible to you?
Unlike its competitors, IDC allows clients to directly contact our
analyst experts.
Return to top
10. Are they a major influencer in
the press, the financial community, and the business world?
IDC is quoted in the trade and business press more than twice as
often as our nearest competitor and is the number one name on Wall Street.
Additionally, more independent sites link to our Web sites, than to any
other IT research firm's site.
Return to top
11. Are they flexible and easy to do
business with?
IDC provides numerous options for client access and service, so you
interact with IDC in the manner that best meets your needs. These options
include written research, inquiry, on-site analyst briefings, conferences,
and custom consulting.
Return to top
12. Can they help you craft and deliver
your most effective marketing message?
IDC can help you prepare business plans and strategies, assess the
competitive environment, develop marketing strategies and messages for
new markets, educate prospective clients on ROI and business benefits
of IT-based solutions, and, through our world-class conferences, maximize
exposure and customer contact.
Return to top
13. Do they have their finger on the
pulse of the industry?
Each year, more than 3,000 IT suppliers brief IDC on new products
and strategies. IDC analysts also speak at and attend hundreds of trade
shows, conferences, and user group meetings.
Return to top
14. Can they study and analyze the
Internet economy in the context of the total IT industry?
With 70 full-time and 150 contributing Internet analysts from throughout
our worldwide research organization, IDC can translate the trends in
the Internet and ecommerce market into specific opportunities for your
IT products and services. IDC was the first company to size the Internet
economy and has been used as a source by industry pioneer, Nicholas Negroponte,
the U.S. Department of Commerce, AOL, and Yahoo!
Return to top
15. Are they the most respected name
in the business?
IDC was founded in 1964, when state-of-the-art computer technology
included punch cards and mainframes. Today, IDC is a global organization,
providing in-depth, granular analysis on all facets of computing to facilitate
informed business decisions. IDC has more than 3,900 clients worldwide
- from IT suppliers and eBusiness companies to IT professionals and the
financial community - and is a business unit of IDG, the world's leading
IT media, research, and exposition company.
Return to top |
