Meet your objectives

As a marketing professional, you have many tools at your fingertips to meet your key objectives:
Retaining existing customers
Attracting new prospects
Increasing brand awareness

Direct marketing, online marketing, advertising, PR are some, and the list goes on. But as marketers we know that there is no better way to build a relationship with your customers, channel, or prospects than to meet them face to face.

Whether launching a new product or service, consolidating your position in an existing market, or raising your profile in new areas, IDC believes that a well-executed, targeted event can provide an ideal vehicle to successfully convey your message as well as meet your objectives.

Events can, however, be a very specialist undertaking and are time-consuming and often not as simple to arrange as they might first appear.

Offer more than the competition

Never before have business managers been pulled in so many different directions. Their time in the office has become increasingly valuable. Therefore, it is essential for any event that requires them to spend time out of the office to clearly show value and stand out from the competition.

With a unique range of resources, IDC's Custom Event Service can add value in ways that a standard event management company would be unable to achieve.

With extensive experience in arranging and managing events for the ICT industry and with experts that are regularly booked to speak worldwide, IDC is in the best position to take on any element of your event requirements.

IDC analysts are some of the most respected thought leaders in the ICT industry. By providing valuable insight into the needs of the delegates, they will work with you to ensure your positioning and content are both compelling and thought provoking.

Attract the right audience

Whether you are building an event internally or outsourcing the organization to an external party, you measure its success by the size and quality of the function and the satisfaction of the people attending.

Attracting the right audience is essential if you want to see significant financial return on your investment and gain buy-in from your sales team. By co-branding your event with IDC, your targeted guest list will know they'll be investing time in a valuable learning opportunity.

In collaboration with your company, IDC can offer participants an unbiased educational experience designed to inspire ideas and insights that they can apply to their own business practices, time and again.

Complement your marketing department

Successful events require a lot of organization, planning, and attention to detail. IDC has managed conferences, seminars, and briefings throughout the world.

IDC is the only company in the ICT field that can offer you the services of an integrated group of local conference teams based around the world, allowing centralized control as well as localized management.

Whether you are hosting a briefing for a small number of key influencers or a worldwide roadshow of large conferences for your clients and prospects, IDC's Custom Event Service will provide innovative solutions and services to help you create a successful event that guarantees your ROI.

Why IDC?

Through IDC Custom Event Services your company will be associated with IDC and be able to address your customers by leveraging on the following key elements:

Brand: IDC is known as the leading and most independent research firm in the ICT field, with worldwide recognition amongst both vendor and end-user communities.

Content: IDC specialises exclusively in IT and Communications and has an unparalleled understanding of the technology and business issues within this market. IDC will draw upon its specialist analyst knowledge to ensure that your event offers the hottest content and the highest value to your attendees.

Speakers: IDC analysts are among the most respected and compelling speakers in the ICT field. Access to this resource will be a major pull for your event.

Database: With a large and continuously updated database for every country, IDC can guarantee that you will reach the most qualified target audience.

Communication and Logistic Skills: IDC organises more than 50 conferences and seminars each year through experienced teams across Europe. This structure ensures that we are able to offer you the highest quality organisation and the most effective communication campaign possible.

Global coverage: IDC is the only company in the ICT field that can offer customers the services of an integrated group of local conference teams based in all EMEA countries, allowing centralised control as well as localised management.

Go-to-market expertise: IDC has the unique ability to combine consulting projects (such as white papers) with event management, as required, providing you with a complete marketing and communications solution.

If you would like to leverage on IDC support for your local events, please contact IDC's Nordic Conference Director, Charlotte Thygesen Poulsen.