Sponsor Opportunities and Consulting Services

Strengthening Your Brand Through IDC Events

IDC events feature the leaders of the most innovative ICT companies, the most renowned industry gurus, as well as top IDC analysts delivering high-impact, relevant, and thought provoking insight on cutting edge topics in the marketplace. IDC's aim is to provide companies with a prestigious platform for meeting customers, prospects, and press, along with top IDC analysts.

Who can benefit from being involved in an IDC event?

• Technology and Service Providers with leading products and strong brands
• Consultants - promote your unique knowledge to your target audience
• Technology and Service Providers who want to create interest for new products or solutions
• The press - brand yourself as the leading industry publication

Why Choose an IDC Event?

IDC is a leading market research company within the ICT industry. IDC events are successful and well organised. Our conference team's experience ensures maximum success for your involvement.

• IDC's research activities makes sure that our conferences are always on the hottest topics with programs of high quality
• IDC ensures that you get in touch with the right people - using our strong con- tact database
• IDC conferences are always well attended by the press. You will benefit from our relations
• IDC is known for inviting key note speakers who have important messages. Through our unique network in the indus- try, we know who has something interest- ing to say
• IDC Conferences makes sure that people care to read the invitation - and receive it in time before their calender is totally booked

Our Typical Audience

Conference Sponsor

Being a sponsor at an IDC event gives you the following options:

• Your name/logo on all IDC marketing materials for the event
• Speaking slot or case presentation
• Exhibition space to demonstrate your capabilities
• Lunch or reception hosting
• Benefit from Press coverage

Examples

Scope: An established IT vendor wanted to promote a new product line. IDC suggested as part of their product launch to sponsor Nordic IT Forum. This is an annual event focusing on key issues within the IT industry within the Nordic region.
Benefit: The client found that through sponsoring the IDC Nordic IT Forum, they had an unique opportunity to meet new potential key customers face to face. Moreover, they benefited from IDC's marketing activities and press coverage.

Scope: A global vendor finds that they lacked awareness in the Danish telecom industry. The problem is that their name is associated with other industries and they are not considered by Danes as one of the key players. IDC advised this client to sponsor the annual Telecom event, where all sectors of the Danish telecom industry are represented.
Benefit: By sponsoring IDC's Telecom event, the client had the chance to be seen and associated with the industry leaders. In addition, this event is widely known by the press and the client improved its brand awareness considerably.

Scope: A Finnish office is asked by their business partners to arrange an event for their customers across Scandinavia, they however, only have one office in Finland and do not know much about the Danish, Norwegian or Swedish markets. IDC suggested that IDC's Nordic conference team arrange a Customised Event for them.
Benefit: Having IDC arrange a pan Scandinavian Customised Event meant that the client could focus on their core business. IDC's Nordic conference team has local market knowledge and is able to come with ideas on getting the right angel on the event for each market. IDC took care of: event planning, logistics, marketing and speakers.

For more information, please contact Charlotte Thygesen Poulsen.